CALL A ROO – ACMA Compliance Statement

At CALL A ROO, we take compliance with the Australian Communications and Media Authority (ACMA) regulations seriously. Our product is designed to help our clients capture more work while ensuring that every message sent is fully compliant with Australian law.

Why ACMA Compliance Matters?

The ACMA enforces rules to protect Australians from spam, unwanted marketing, and misleading communication.

How CALL A ROO Ensures Compliance?

• Consent-based messaging
  We only send SMS to individuals who have just attempted to contact your business. This is considered an existing relationship and therefore falls within ACMA guidelines.

• Clear sender identification
  All SMS messages clearly state who they are from (your business name, supported by Call a Roo), ensuring the recipient knows exactly who is contacting them.

• Purpose-driven communication
  Our SMS messages are functional, not promotional. They contain a direct link to your job request form, serving only as a follow-up to the call initiated by the customer.

• Opt-out option
  Every SMS includes a simple opt-out mechanism (e.g. “Reply STOP to opt out”), in accordance with the Spam Act 2003.

• Secure and transparent data handling
  Customer details submitted through the form are securely transmitted to you (via email or SMS) and are never shared with third parties.

What This Means for You?

By using Call a Roo, you can be confident that your communications are compliant, transparent, and respectful of your customers.